Companies in broadcast, sports and streaming are transitioning to software-defined infrastructure to benefit from flexible deployment and to more easily adopt the latest AI technologies.

NVIDIA Holoscan for Media, now in limited availability, is an AI-enabled, software-defined platform that allows live media and video pipelines to run on the same infrastructure as AI. This enables companies with live media pipelines to use applications from an ecosystem of developers on repurposable, NVIDIA-accelerated, commercial off-the-shelf hardware to enhance production and delivery.

Holoscan for Media offers a unified platform for live media applications from established and emerging vendors, covering AI captioning, live graphics, vision mixing, playout server, encode, decode, transcode, multiviewer and Networked Media Open Specifications (NMOS) controller, with more being made available in coming months.

Developers can use Holoscan for Media to simplify the development process, streamline delivery to customers and integrate emerging technologies — all while optimizing R&D spend.

Holoscan for Media is an internet protocol-based platform built on industry standards, such as ST 2110, and common application programming interfaces, meeting the strictest density and compliance requirements. It’s inclusive of essential services like Precision Time Protocol, aka PTP, and NMOS for interoperability and manageability, and equipped to perform in the high-pressure production environments that comprise live broadcast.

Industry Adoption of NVIDIA Holoscan for Media

Companies with live media pipelines are embracing software-defined infrastructure as they transition to the next phase of live media production and delivery. And the ecosystem of partners who share this vision for the future of the industry, including Beamr, Harmonic, Pebble, Qvest, RAVEL, RT Software, Speechmatics and Spicy Mango continues to grow.

“The Holoscan for Media platform leverages the powerful integration of live video and AI. This integration, accelerated by NVIDIA computing, aligns naturally with Beamr’s advanced video technology and products,” said Sharon Carmel, CEO of Beamr. “We are confident that our Holoscan for Media application will significantly enhance media pipelines performance by optimizing 4K p60 Live video streams with high efficiency.”

“NVIDIA is laying the foundation for software-defined broadcast, enhancing live media with expansive compute capabilities and a developer-friendly ecosystem,” said Christophe Ponsart, executive vice president and generative AI practice co-lead of Qvest, a global leader in technology and business consulting. “This level of local compute, alongside NVIDIA’s powerful developer tools, empowers Qvest as a technology partner and integrator to rapidly innovate, using our deep industry expertise and customer relationships to make a meaningful impact.”

“NVIDIA Holoscan for Media, using the power of Red Hat OpenShift, delivers a scalable, cloud-native platform for next-generation live media applications,” said Gino Grano, global vice president of Americas, telco, media and entertainment at Red Hat, the industry-leading Kubernetes-powered hybrid cloud platform. “With this enterprise-grade open-source solution, cable and broadcast companies can benefit from more seamless deployments and management of media applications, delivering enhanced flexibility and performance across environments.”

“Speechmatics is delighted to extend our collaboration with NVIDIA and become the first speech-to-text provider on Holoscan for Media,” said David Agmen-Smith, director of product at Speechmatics, a leading provider of speech AI technology. “The combination allows lightning-quick and highly accurate captions to be broadcast with incredible ease.”

Get Started

Take advantage of flexible deployment, resource scalability and the latest video, predictive and generative AI technologies by transitioning to true software-defined infrastructure with Holoscan for Media.

Attendees of the IBC 2024 content and technology event, running Sept. 13-16 in Amsterdam, can see Holoscan for Media in action across the show floor.

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