Increasing the power of engagement and creators on YouTube

An overview of the new ways brands can stand out and make valuable connections on YouTube, including on Shorts and with creators.

Improve ad performance with Travel Feeds in Search Ads

With Travel Feeds in Search Ads, advertisers can easily use the rich data in travel feeds — from prices to images — to drive better performance.

New ways for marketers to reach customers with AI Overviews and Lens

With ads in AI Overviews and Google Lens, you can connect with the customers at the perfect moment from discovery to action.

New features and controls for your AI-powered campaigns

Google Ads announces new features, including more generative AI tools, more insights and more controls for AI-powered campaigns.

Simpler data privacy for advertisers with confidential matching

Confidential matching is a new way to securely connect your first-party data for our measurement and audience solutions.

Drive better performance by upgrading Video Action Campaigns to Demand Gen

Learn more about the upcoming Video Action Campaign upgrades to Demand Gen and how you can drive better performance with more powerful features.

New reporting and genAI tools to boost creative results

We’re adding conversions to Performance Max asset reporting, improving image editing, expanding asset generation to new campaigns and more.