One year ago, Google Registry released the .ing top-level domain. Since then, it’s been excit.ing to see the internet grow with over 20,000 .ing registrations and thousands of new websites. That’s a lot of people build.ing their brand with a short and memorable word.

To celebrate .ing, from now through the end of November, we’re offering standard-priced .ing domains for 50% off through one of our preferred partners at get.ing.

How can you make the most of this whole .ing thing? We asked some of the first .ing website owners to share their top tips.

When people at the grocery store admire her ink, it’s easier than ever for tattoo artist Jenny Davis to promote her work. That’s because a single, memorable word — ink.ing — sends fellow shoppers to her small business, The Inkbunny Studios.

“Having such a simple and easy-to-remember website has made it easier to convey to potential clients, especially if we are just in passing,” she says.

Mavericks Awards LLC uses Surf.ing to spread the word about Mavericks, a renowned California big wave surf spot, and the Mavericks Awards and Mavericks Festival, which celebrate those who dare surf there.

To catch an even bigger wave of visitors, the team recently added BigWaveSurf.ing, which redirects to Surf.ing, bringing more attention to the portfolio of Mavericks websites. They’re stoked about the extra traffic.

“Having both domains has helped us see a steadily increasing visitor count every month, which has helped us achieve a bigger global interest in Mavericks,” says Mike McLaughlin, COO for the Mavericks Awards and Mavericks Festival.

Designer and author Evan Lessler wanted a second online home that evoked the spirit of his San Francisco Bay Area-based clothing brand, Adapt. Enter adapt.ing.

“It’s been a great resource and hub for my various creative projects, and has allowed those interested to see everything all in one unified online space,” he said.

Visit get.ing to get your own .ing domain for 50% off now.