New Data: Gen Z Embraces AI for Social Media Spending
Gen Z is fueling a social shopping explosion, with 39% now having purchased and 76% having discovered products on social media platforms, according to Salesforce’s latest Connected Shoppers Report. Why it matters: The future of retail hinges on capturing the market for Gen Z, a demographic group born between the mid-to-late 1990s and early 2010s […]
75% of Retailers Say AI Agents Will Be Essential Compete
Data from Salesforce’s sixth Connected Shoppers Report offers a glimpse into the future of retail Retailers are feeling pressure as costs mount, customer expectations rise, and technology gets increasingly complex, according to a new report from Salesforce, but AI agents offer a path forward. In fact, three out of four retailers believe AI agents, a […]
How Agentic AI Can Fulfill the Promise of Connected Cars
Drivers consider connected features to be nearly as important as a car’s brand, according to Salesforce research. But automotive companies haven’t been able to tap into the full potential of these features — until now. Connected cars have been in development for decades, yet their full potential remains frustratingly untapped. A typical connected vehicle can […]
Gen Z Takes the Wheel: Salesforce Research Shows Strong Demand for AI Agents in Younger Generations
Gen Z is leading a shift toward AI agent-powered car buying and maintenance, according to Salesforce research, with 74% stating they’d like AI agents to tell them the best time to buy based on price fluctuations, deals, or incentives. Why it matters: As the first generation of digital natives become first-time car buyers and lessees, […]
From Adaptability to AI Literacy: Critical Skills Needed to Succeed in the Digital Labor Revolution
The rise of digital labor, with intelligent AI agents that augment human workforces, is fundamentally reshaping how businesses operate. As a result, jobs are changing — and the skills needed to be successful in those jobs are changing too. With just 15% of workers saying that they have the education and training necessary to use […]
Building the AI Powered Workforce: Inside Salesforce’s Strategy for Agentic AI Adoption
In a recent survey, nearly half (48%) of all desk workers said they are uncomfortable admitting to their manager that they used AI for common workplace tasks. Agentic AI, unlike its assistive predecessors, marks a significant leap in AI capabilities, promising to redefine work as we know it. But it also presents unique challenges, […]
Could AI Agents Address Billions in Unclaimed Government Benefits? New Research Weighs In
87% of U.S. respondents say they would use an AI agent to navigate public sector processes Ask any entrepreneur seeking an SBA loan, a senior transitioning to Medicare, or a homeowner seeking a permit: Government interactions can be a challenge to navigate. Nearly half (46%) of Americans find these processes overly complex and a third […]
Beyond the Chatbot: How AI Agents Are Transforming Customer Service
Customer retention — a critical driver of long-term revenue — is directly influenced by service quality. In a recent survey, nearly half of consumers indicated they would abandon a brand after a poor experience. Why it matters: Many companies use chatbots, software designed to simulate human interaction, to handle common service issues with lower overhead. […]
More than 7 in 10 College Students and Administrators Seek AI Agents to Close Support Gaps, Ease Burnout
New research shows that higher ed students are eager for AI assistance in admissions, campus support, coursework, and beyond. Administrators are also welcoming AI agents to enhance student support and address burnout. Applying to college can be time-consuming and challenging. In fact, in a new survey of more than 500 students and 200 administrators in […]
Salesforce Named to World’s Most Ethical Companies List for 16th Year
The Ethisphere Institute, a global leader in defining and measuring corporate ethical standards of business practices, has once again recognized Salesforce as one of the World’s Most Ethical Companies™. Why it matters: In the age of agentic AI, in which organizations are deploying tools that delegate routine tasks to autonomous AI agents, trust and ethics […]
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