How an Advanced Reasoning Engine Is Powering the Next Generation of AI Agents

Every AI agent needs reasoning abilities. It’s what gives them the ability to analyze, adapt, and make meaningful decisions. But until Salesforce’s Agentforce came along, no AI agents, copilots, or assistants had a true, enterprise-class reasoning engine for transforming raw data and metadata into intelligent actions that mimic or even surpass human thinking. “Reasoning engines […]

What’s Next for the Agentic Era? 4 Things Salesforce Futures Is Watching for 2025

Where are we going next? We’re going to a world where agents talk to agents. At Salesforce Futures, we are constantly thinking about the broader implications of autonomous AI agents for Salesforce, its customers, and society as a whole. This work requires a future-back, outside-in approach and a willingness to consider a wide range of […]

As Holiday Sales Surge, Retailers Embrace AI Agents, In-Store Pick Up to Close Out 2024

Global online holiday sales are up 4%, with AI and agents on track to influence $200 billion in sales Salesforce today reported that global online sales for the 2024 holiday season (Nov. 1 – Dec 15) have reached $849 billion, a strong 4% year-over-year (YoY) increase. With just nine days left until Christmas, the data […]

Diverse and Ethical Product Testing: How Salesforce Builds Trust in Agentforce

Trust Testing — a methodology specifically designed to address the complexities of agentic AI — focuses on systematically uncovering and addressing subtle biases in AI systems while building user trust across diverse cultural contexts As businesses increasingly embrace agentic AI, an advanced form of artificial intelligence (AI) capable of making decisions and taking actions autonomously, […]

Transforming Industries with Agentforce, a New Limitless Digital Workforce

Over the past 25 years, Salesforce has redefined enterprise software — ushering in the eras of cloud, social, mobile, and predictive AI. And now, with Agentforce, we’re doing it again. This is, without a doubt, the most exciting wave of innovation I’ve experienced in my entire career. What we’re embarking on is nothing short of […]

How Agentforce Is Redefining Productivity and Customer Experience in the AI Era

Over the past 25 years, Salesforce has redefined enterprise software — ushering in the eras of cloud, social, mobile, and predictive AI. And now, with Agentforce, we’re doing it again. This is, without a doubt, the most exciting wave of innovation I’ve experienced in my entire career. What we’re embarking on is nothing short of […]

Salesforce Delivers Heroku Platform Innovations to Simplify Cloud-Native App Delivery at Scale

Salesforce today announced a series of updates for Heroku, a platform as a service (PaaS) offering that enables teams to build, deploy, and scale modern applications entirely in the cloud. The latest version of Heroku enhances developer capabilities with support for .NET and integrated AI development; improves platform performance and operational ease with fully integrated […]

New Research Reveals SMBs with AI Adoption See Stronger Revenue Growth

Nearly 80% of SMBs with AI say it will be a game changer for their company Ninety-one percent of small and medium businesses (SMBs) with artificial intelligence (AI) say it boosts their revenue, according to a new Salesforce survey. The global data, gathered from 3,350 leaders of SMBs, highlights how forward-looking businesses are using AI […]

How Salesforce and AWS Are Paving the Path to a Smarter, Agentic Enterprise

In this new world of AI agents, strategic technology partnerships are more important than ever to unlock trapped data and power agentic AI experiences. By collaborating with key technology providers like AWS, Salesforce is extending the boundaries of possibility. One year into their expanded strategic partnership, Salesforce and AWS have made significant strides in integrating […]

Salesforce Products, Including Agentforce, Now Available on AWS Marketplace in Canada

Salesforce today announced the availability of its products for Canadian customers in the AWS Marketplace, a curated digital catalog with more than 20,000 product listings. This will make it easier for companies of all sizes to find, try, buy, deploy, and manage solutions from AWS Partners.  Salesforce products now available in AWS Marketplace include: Agentforce; […]