Recipe for Magic: WPP and NVIDIA Omniverse Help The Coca-Cola Company Scale Generative AI Content That Pops With Brand Authenticity

When The Coca-Cola Company produces thirst-quenching marketing, the creative elements of campaigns aren’t just left to chance — there’s a recipe for the magic. Now, the beverage company, through its partnership with WPP Open X, is beginning to scale its global campaigns with generative AI from NVIDIA Omniverse and NVIDIA NIM microservices. “With NVIDIA, we
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‘Everybody Will Have an AI Assistant,’ NVIDIA CEO Tells SIGGRAPH Audience

The generative AI revolution — with deep roots in visual computing — is amplifying human creativity even as accelerated computing promises significant gains in energy efficiency, NVIDIA founder and CEO Jensen Huang said Monday. That makes this week’s SIGGRAPH professional graphics conference, in Denver, the logical venue to discuss what’s next. “Everybody will have an
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Creators to Have Personalized AI Assistants, Meta CEO Mark Zuckerberg Tells NVIDIA CEO Jensen Huang

In a highly anticipated fireside chat at SIGGRAPH 2024, NVIDIA founder and CEO Jensen Huang and Meta founder and CEO Mark Zuckerberg discussed the transformative potential of open source AI and AI assistants. Zuckerberg kicked off the discussion by announcing the launch of AI Studio, a new platform that allows users to create, share and
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